Since 2006, Khoo Hsu Chuang and his team of experienced co-trainers and partners have delivered bespoke spokespersons- and crisis communications training sessions that help prepare senior corporate executives to handle challenging media interactions on TV, radio, print, newswire formats, both expected and unexpected.

Media Spokespersons


The objective is to develop highly effective spokespeople that communicate insightful, substantive and defensible key messages that are editorially sound under a variety of pressure-filled situations individually and in a group to advance corporate objectives.


  • Highly bespoke to each client’s business activity
  • All scenarios developed to individual participant’s business area and job scope
  • Drills are challenging and multilingual, reflective of fast-changing media landscape
  • Experienced roleplayers formerly from Tier-1 media (Bloomberg, Reuters, WSJ, Al-Jazeera, BBC)

Crisis Communications

The objective is to help prepare and equip designated crisis leaders to respond swiftly and effectively in an emergency situation, controlling any potential reputational damage and maintaining a positive image of the company by successfully managing public perception in a substantive fashion.

This training session comprises three parts:

01  Crisis preparedness
02 Tabletop Simulation
03 Review / Closing the gap

Participants will experience and learn how to:

  • Craft key messages, statements and FAQs in a high-pressure environment
  • Engage effectively and communicate with internal & external stakeholders
  • Work as a team to ensure consistent delivery of messages to all stakeholders
  • Experience and use multiple communications platforms, in real-time, to their advantage
  • Understand and further develop Group Business Continuity Processes



Khazanah Nasional

Media spokespersons training for top leaders following new management appointments and business review

Securities Commission

Media spokespersons training for C-Suites following new management appointments


Media spokespersons training for C-Suites

Telekom Malaysia

Media spokespersons training for C-Suites

– Prasarana – Express Rail Link – RHB Group – Gamuda Land – OSK Holdings – Paramount Corporation – Nomura Asset Management – Amundi Asset Management – Perbadanan Insurans Deposit Malaysia (PIDM) – UOB Bank Malaysia – General Electric (ASEAN) – Petronas Dagangan – Entrepreneurs Organisation – Express Rail Link (ERL) – PPB Group – Telekom Malaysia – VADS – EdotCo – Lafarge Malaysia – Guinness Anchor – Roche Malaysia – TM One – Mah Sing – Malaysia Land – Carlsberg Brewery – Malaysia Health Tourism Council – TSM Global – KYM Holdings – F&N Holdings – Hello Gold – Capital Markets Malaysia –